Thursday, October 31, 2019
What Specific Practices And Attitudes Does Marlow Criticize Or Condemn Essay
What Specific Practices And Attitudes Does Marlow Criticize Or Condemn What Practices And Attitudes Does He Approve Of - Essay Example The story is about a Company set up in a European nation (read Belgium) which has a vested interest in Africa, in particular the trade in ivory, one in which they would like to lay their hands upon more and more ivory as also the best ivory available. It is this "taint of imbecile rapacity" (166) that blows through the novel like "a whiff from some corpse"(166). Even at the very beginning Marlow makes his distaste for colonialism known when he says, "The conquest of the earth, which mostly means the taking it away from those who have a different complexion or slightly flatter noses than ourselves, is not a pretty thing when you look into it too much"(140). From here it is a natural progression to the comparison he makes between the pompousness and the laziness of the colonists and the exploitation and hard labour inflicted upon the native people. His scathing sarcasm begins with the idleness of the passengers on board the French steamer and goes on to those at the Company Station who have their sights set on getting appointed "to a trading-post where ivory was to be had, so that they could earn percentages" (168). Having reached the Company Station, Marlow discovered that the steamer which he was to command was damaged and in need of repairs. The others who were to accompany him into the dense unexplored parts of the continent in search of Kurtz had nothing better to do and the intervening time was spent by these same persons in "back-biting and intriguing against each other in a foolish kind of way. There was an air of plotting about that Station, but nothing came of it, of course. It was as unreal as everything else.. as their talk, as their government, as their show of work"(168). Meanwhile the malnourished and underpaid natives were literally yoked together and these chain gangs were forced at gun point to undertake different types of hard manual work in the blazing sun. In one particular instance an enormous hole had been dug up on the hill side with no earthly purpose other than "the philanthropic desire of giving the criminals something to do"(155). On the one hand he narrates images of weary, dying natives who have become living phantoms, and decries the insidious ways of the Company as a flabby, pretending, weak-eyed devil of a rapacious and pitiless folly. A bunch of European adventures calling themselves the Eldorado Expedition turn up at the Company Station. They are described as men "without hardihood, greedy without audacity, and cruel without courage" (177). The purpose of their expedition is to "tear treasure out of the bowels of the land" and we are told that they had "no more moral purpose at the back of it than there is in burglars breaking into a safe" (177). It is not just that Marlow has no patience with those who shirk their job, but he gets rubbed up the wrong way when he has to put up with people who work only under supervision. The helmsman on whom he would have to rely heavily as they sailed through the river full of snags turned out to be "the most unstable kind of fool" who "steered with no end of a swagger" when Marlow was around. But the minute his back was turned the helmsman "became instantly the prey of an abject funk, and would let that cripple of a steamboat get the upper hand of him in a minute" (199). Being a straightforward person himself, Marlow's temperament cannot stand a lie. He is the first to declare that he "can't bear a lie, not because I am straighter than the rest of us, but simply because it appals me. There is a taint of death, a flavour of mortality in lies.It makes me miserable and sick, like biting
Tuesday, October 29, 2019
Mobile Phones for University Students Essay Example for Free
Mobile Phones for University Students Essay Nowadays modern technology is developing so rapidly that people can hardly catch up with its pace. There is no doubt that mobile phones, as a new industry of modern technology, have got into peopleââ¬â¢s life. As sensitive reflectors of information and fashion, more and more mobile phone users have appeared in the campus everywhere. While some students are enjoying whatever mobile phones have brought to us, there are others who stand against it. This essay will explain the possible effects of mobile phone use on university students, focusing on the benefits and drawbacks. The main benefits of mobile phones in university are as follows. Firstly, there is no denying the fact that mobile phones have made campus life more convenient. A recent survey found that mobile phones are becoming part of university life and 99. 7% of students use their own mobile phones to communicate with others (Ransford, 2009). As it can be seen, mobile phones provide students with a fast and convenient way of communication, such as getting in touch with schoolmates and hunting for jobs, which was previously unimaginable. Secondly, instead of going to the PC lab and finding computers to look for news on current events, students can use mobile-network to search the Internet. It is by this means that university students can broaden their horizon and enrich their minds. Lastly, with the help of mobile phones, students can do work more efficiently. Many students in university treat mobile phones as electronic dictionary and chart with teachers for academic purpose. They share useful information related to their lessons and solve academic problems sometimes. In this way, mobile phones not only can save our time and energy but also help with our study. However, the negative effects are also obvious. Above all, more and more university students are indulged in Java QQ and online games, which make them weak in study. Moreover, some even use mobile phones to cheat in the examinations. It has been reported that almost 80% university students use Java QQ constantly and more than half of them are in favor of it. Only less than 1/3 of them comment that it is bad to our health and study if students spend too much time on Java QQ and online games. Some students even spend a whole day playing with their mobile phones and send thousands of short messages every day. If they do not use Java QQ a day, they will feel anxious (Yang, 2009). In other words, some university students have regarded playing with mobile phones as a kind of habit and fashion. In the second place, some students often make comparison of othersââ¬â¢ mobile phones. They always want to own an attractive and high-grade one. Consequently, it costs them too much money and energy to buy a new style in order to gratify their vanity. Finally, mobile phones in university also bring some health risks, both physical and mental, if not properly used. It has been highlighted the fact that some pornographic video and photos of two U.à S. high school girls was spread so rapidly that even police were hard to stop them. In addition, District Attorney James B. Martin said that at least 40 Parkland High School students believed to have received the pornographic images (Rubinkam, 2008). It is really harmful to university studentsââ¬â¢ future development, especially those are immature. In conclusion, everything has its advantages and disadvantages, and mobile phone is no exception. On the one hand, using mobile phones in university can help students communicate with each other more convenient, have rich knowledge and study more efficiently. On the other hand, mobile phones can also have bad influence on learning; encourage studentsââ¬â¢ vanities as well as mental injury. In my point of view, therefore, there are three solutions which can solve this problem. Firstly the university authority should intensify publicity and education. Secondly coercive measures can be put into effect, such as shielding the mobile phones in classrooms and libraries. Lastly university students should promote themselves and fight temptation. A brighter future is awaiting us if we make good use of mobile phones.
Sunday, October 27, 2019
The Impact Of Packaging Characteristics On Consumer Buying Marketing Essay
The Impact Of Packaging Characteristics On Consumer Buying Marketing Essay The role of packaging has changed over the years since primarily due to the changing lifestyles and needs of the consumers. Consumers in daily life are exposed to a very wide range of products having different packaging ranging from different product categories displayed in markets, supermarkets and any other place of shopping. Products can then be differentiated from the external packaging having different shapes, sizes, colors, labeling, etc. what is actually inside the package can only be judged through a creative and innovative packaging. Packaging is also a tool of marketing communication and plays a vital role in consumer brand preference. The topic under research will study the impact of packaging elements on consumer buying behavior of Pakistan. For this purpose seven packaging elements have been selected; packaging color, background image, font style, packaging material, design, innovation and printed information. The type of research is descriptive and quantitative approach has been used by designing questionnaires. The sample size is 200. The impact of package and its characteristics on consumers purchase decision can be revealed by analyzing an importance of its separate characteristics for consumers choice. This research into packaging has found that different packaging cues impact how a product is perceived. Moreover, there is a positive thinking and a trend about well-designed package shows high product quality. As a matter of fact, people are becoming more and more demanding; packaging has been gradually shown its important role in a way to serving consumers by providing information and delivering functions. INTRODUCTION Nowadays consumers have become more and more conscious about the packaging available to them from products. The role of packaging has changed over the years since primarily due to the changing lifestyles and needs of the consumers. Companies have started bring innovations in packaging since their beliefs over the years have changed that good and unique packaging can stimulate consumer buying behaviors. It has become the source of customers attraction towards products or services, increases the image of the brand and increases the perceptions of the consumer for the product (Rundh 2005). In marketing context packaging plays a very vital role in communicating the product to the consumers and ultimately increases consumers purchase decisions. According to Underwood, Klein Burke, (2001); Silayoi Speece, (2004) a good package communicates unique values about products, and also helps in differentiating the products from other products, hence helping the consumers in choosing the right pr oduct from a wide range of similar products, and as a result stimulates consumers buying behaviors (Wells, FarleyArmstrong,2007). Consumers in daily life are exposed to a very wide range of products having different packaging ranging from different product categories displayed in markets, supermarkets and any other place of shopping. Products can then be differentiated from the external packaging having different shapes, sizes, colors, labeling, etc. what is actually inside the package can only be judged through a creative and innovative packaging. Package becomes an ultimate selling proposition stimulating impulsive buying behaviour, increasing market share and reducing promotional costs. Thus package performs an important role in marketing communications and could be treated as one of the most important factors influencing consumers purchase decision. In this context, seeking to maximize the effectiveness of package in a buying place, the researches of package, its elements and their impact on consumers buying behaviour became a relevant issue. OVERVIEW Literature analysis on question under investigation has shown that there is no agreement on classification of package elements as well as on research methods of package impact on consumers purchase decision. Some of researchers try to investigate all possible elements of package and their impact on consumers purchase decision (Silayoi Speece, 2004; Silayoi Speece, 2007; Butkeviciene, Stravinskiene Rutelione, 2008), while others concentrates on separate elements of package and their impact on consumer buying behaviour (e.g., Vila Ampuero, 2007; Madden, Hewett Roth, 2000; Underwood et al., 2001; Bloch, 1995). Moreover some researchers investigate impact of package and its elements on consumers overall purchase decision (e.g., Underwood et al., 2001), while others on every stage of consumers decision making process (e.g., Butkeviciene et al., 2008). Particularly for fast moving consumer goods, such as food products, the packaging is one of the key product components that can provide a commercial advantage over competing products .Hence, the packaging is of significant commercial importance for the economical sustainability and growth of businesses. There is little value in arguing the need for less packaging while economic growth is predominantly driven by diversification of markets and subsequent product variations. Key challenges for future business growth and developments are: the ability to meet supply chain and market requirements in terms of distribution, efficiency, marketing power, consumer safety and convenience and environmental. Packaging attracts the consumers concentration to buy particular brand and increase brand image and influence towards consumers (Rundh, 2005). Packaging characteristics creates uniqueness in brand (Silayoi Speece, 2004). Packaging characteristics gives the ability to differentiate between the similar products and induces the clients for purchase (Wells, Farley, Armstrong, 2007). Packaging is also a tool of marketing communication and plays a vital role in consumer brand preference. The prime role of packaging is to give security to the brand against any possible damage may it be during transporting, storing or even warehousing (Gonzalez, Thorhsbury, Twede, 2007). Packaging characteristics is also a protection of keeping the brands secure by not being smudged by the consumers or either the cusumers being contaminated if in-contact with the packaging (Grundvag Ostli, 2009). Packaging characteristics also shows the quality judgments which largely influence the consumer in brand preference. Consumer frequently assumes that if packaging characteristics are viable it shows that brand is of high quality and helps in decision making of consumer. a) WHAT IS PACKAGING? The definitions of packaging vary and range from being simple and functionally focused to more extensive, holistic interpretations. Packaging can be defined quite simply as an extrinsic element of the product (Olson and Jacoby (1972)) an attribute that is related to the product but does not form part of the physical product itself. Packaging is the container for a product encompassing the physical appearance of the container and including the design, color, shape, labeling and materials used (Arens,1996). b) FUNCTIONS OF PACKAGING C:UsersFamilyDesktopgreener-packaging.jpg C:UsersFamilyDesktopimagesCAQGXAJQ.jpg Packaging and package labeling have several functions: Physical Protection Protection of the objects enclosed in the package from shock, vibration, compression, temperature, etc. Barrier Protection A barrier from oxygen, water vapor, dust, etc. Containment or Agglomeration Small objects are typically grouped together in one package for transport and handling efficiency. Alternatively, bulk Commodities (such as salt) can be divided into packages that are a more suitable Size for individual households Information transmission Information on how to use, transport, recycle, or Dispose of the package or product is often contained on the package or label Convenience features which add convenience in distribution, handling, display, Sale, opening, reclosing, use, and re-use. Marketing The packaging and labels can be used by marketers to encourage Potential buyers to purchase the product. Packaging may be looked at as several different types. For example a transport package or distribution package can be the shipping container used to ship, store, and handle the product or inner packages. Some identify a consumer package as one which is directed toward a consumer or household. Packaging may be discussed in relation to the type of product being packaged: medical device packaging, bulk chemical packaging, over-the-counter drug packaging, retail food packaging, military material packaging, pharmaceutical packaging, etc. c) ELEMENTS OF PACKAGING There are many different schemes for classification of elements of package in scientific literature. According to Smith Taylor (2004), there are six variables that must be taken into consideration by producer and designers when creating efficient package: form, size, colour, graphics, material and flavour. Similarly, Kotler (2003) distinguishes six elements that according to him must be evaluated when emploing packaging decisions: size, form, material, colour, text and brand. Vila Ampuero (2007) similar to Underwood (2003) distinguished two blocks of package elements: graphic elements (colour, typography, shapes used, and images) and structural elements (form, size of the containers, and materials. Rettie Brewer (2000) stressed out the importance of proper positioning of elements of package, dividing the elements into two groups: verbal (for example, brand slogans) and visual (visual apeal, picture, etc.) elements. In the similar way package elements were classified by Butkeviciene, Stravinskiene Rutelione (2008). Analysing consumers decision making process they distinguish between non-verbal elements of package (colour, form, size, imageries, graphics, materials and smell) and verbal elements of package (product name, brand, producer/ country, information, special offers, instruction of usage). Their classification includes brand as a verbal component, whereas Keller (2003), for example, considers packaging as one of the five elements of the brand, together with name, logo, graphic symbol, personality, and the slogans. Silayoi Speece (2004; 2007) divide package into two categories of elements: visual elements (graphics, colour, shape, and size) and informational elements (information provided and technology). According to Silayoi Speece (2004) visual elements are related with affective aspect of consumers decision making process, while informational elements are related with cognitive one. Summarising, two main blocks of packages elements could be identified: visual and verbal elements. Relying on literature analysed graphic, colour, size, form, and material are considered as visual elements, while product information, producer, country-of-origin and brand are considered as verbal ones. Packaging characteristics also shows the quality judgments which largely influence the consumer in brand preference. Consumer frequently assumes that if packaging characteristics are viable it shows that brand is of high quality and helps in decision making of consumer. LITERATURE REVIEW Numerous studies have investigated this question whether packaging elements has an impact on consumer buying behavior. Consumer intensions for buying and acquiring anything depend upon the extent of his desires to fulfill his needs. Consumers expect that the product they are purchasing will satisfy their needs and fulfill their expectations (Kupiec and Revell, 2001). Sometimes the consumers do not know what they actually want to satisfy their need, in such situation the consumers are confronted with variety of products and the decision to purchase depends upon what is being exposed and communicated to the consumers at the point-of purchase. Kupiec asserts that the packaging of a product is a significant aspect in consumer decision making process as it is the first encounter of the product which communicates the consumers whether they should buy the product (or not). It could be maintained that the package may be the only communication between a product and the final consumer in the store (Gonzalez et al., 2007, p.63). Kotler defines packaging as all the activities of designing and producing the container for a product. Well-designed packages can build brand equity and drive sales (Kotler, 2000). Moreover, he claimed that although the original purpose of packaging was to protect the product but now it is being considered as a powerful tool to grab the attention of consumers, depict the features of that product and make a sale (Kotler et.al 1998). According to Arun Kumar packaging can be defined as the wrapping material around a consumer item that serves to contain, identify, describe, protect, display, promote, and otherwise make the product marketable and keep it clean (Arun et.al 2007). He emphasized that packaging of a product could be considered as one of the most significant tool in communicating the essence of marketing a product, requiring more focus on the elements of packaging and analyzing the impact of those characteristics on consumer buying behavior. Rita Kuvykaite (2009) has done descriptive research on the relationship of packaging elements and consumer purchase decision. Rita observed that in nowadays competitive environment the role of package has changed due to increasing self-service and changing consumers lifestyle. Firms interest in package as a tool of sales promotion is growing increasingly. Package becomes an ultimate selling proposition stimulating impulsive buying behaviour, increasing market share and reducing promotional costs (Rita et.al 2009). According to Rundh (2007) package attracts consumers attention to particular brand, enhances its image, and influences consumers perceptions about product. Also package imparts unique value to products (Underwood, Klein Burke, 2001; Silayoi Speece, 2004), works as a tool for differentiation, i.e. helps consumers to choose the product from wide range of similar products, stimulates customers buying behavior (Wells, Farley Armstrong,2007). Thus package performs an important role in marketing communications and could be treated as one of the most important factors influencing consumers purchase of package, its elements and their impact on consumers buying behavior became a relevant issue. According to Charles, packaging have always served a practical function i.e. they hold contents together and protect goods as the move through the distribution channel to consumers. Today, however, packaging is also a container for promoting the product and making it easier and safer to use (Charles et.al). Pinyay Silayoi and Mark Speece have done a conjoint study among consumers for analysing the importance of packaging and the role of packaging as a vehicle for communication and building up brands. They suggest that the package standing out on the shelf affects the consumer decision process, and package design must insure that consumer response is favorable. The problem is made more complex by several conflicting trends in consumer decision-making (P. Silayoi, M. Speece, 2004). Holbrook and Moore contend that a consumer gets easily attracted by more complex and novel external characteristic packaging and visual graphic designs. Moreover, this leads consumers to a positive buying emotion and leads them to buy this attractive product (Holbrook and Moore, 1982). Ampeuro and Vila have done extensive research on consumer perception of product packaging. According to them, once consumers have perceived the product in their own way, they develop an attitude which will eventually affect consumers decision to procure that product ( Ampuero O, Vila, N. 2006) Wells Armstrong conclude from their research that packaging characteristics gives the ability to differentiate between the similar products and induces the clients for purchase (Wells, Farley, Armstrong, 2007). Kotler (2003) distinguishes six elements that according to him must be evaluated when employing packaging decisions: size, form, material, colour, text and brand. Mitul Deliya in his research highlights consumer attitude towards packaging of FMCG products. He affirmed that packaging has a huge role to play in the positioning of products. Package design shapes Consumers perceptions. Wansink (1996) showed that larger package sizes do accelerate usage volume when attention is drawn to unit prices. Folkes and Matta (2004) find that unusually shaped containers that attract attention are perceived to contain more product than containers that do not attract attention. Silavoi and Speece investigated the question that the packages overall features can underline the uniqueness and originality of the product. Quality judgments are largely influenced by product characteristics reflected by packaging, and these play a role in the formation of brand preferences. If the package communicates high quality, consumers frequently assume that the product is of high quality. If the package symbolizes low quality, consumers transfer this low quality perception to the product itself (Underwood et al., 2001; Silayoi and Speece, 2004). According to Tanuka Ghoshal, convenience and innovation and such characteristics in package design influence consumer attitude towards buying products. Manufacturers of food and other consumer packaged products spend large sums of money developing easy-to-open packages that are more convenient for quick meals or for easy dispensing, and visually appealing packages which appear to communicate more than mere information about the product inside Apart from the realm of consumer packaged goods, in which the packaging is visible at the time of purchase (and hence may play a role in the purchase decision process), we also see significant and creative innovations in packaging for situations in which the packaging is not visible before or at the time of purchase. The effect of color is the most obvious and well studied (Imran, 1999). Consumer perceptions of an acceptable color are associated with perceptions of other quality attributes, such as flavor and nutrition, and also with satisfaction levels. PROBLEM IDENTIFICATION THEOREOTICAL FRAMEWORK PROBLEM IDENTIFICATION The abundance of scientific literature on this issue do not provide unanimous answer concerning impact of package elements on consumers buying behavior: diversity of the results in this area depends not only on research models constructed and methods employed, but on the context of the research too. All above mentioned confirms the necessity to investigate this issue in more detail. In the light of these problematic aspects, research problem could be formulated as following question: What is the impact of packaging characteristics on consumer purchase decision? PROBLEM SATEMENT The purpose of this research study is to investigate the impact of packaging characteristics on consumer buying behavior. Thus the problem statement for this research study is given as under: To find out the impact of packaging characteristics on consumer buying behavior RESEARCH OBJECTIVES The research was conducted to achieve the following research objectives: To investigate the role of packaging in Consumer Buying Behavior To determine the impact of packaging characteristics on consumer buying behavior To identify the most important characteristic of packaging that help to built brand equity To find out consumer perceptions about packaging SIGNIFICANCE OF STUDY The topic under research will study the impact of packaging elements on consumer buying behavior of Pakistan. For this purpose seven packaging elements have been selected; packaging color, background image, font style, packaging material, design, innovation and printed information. According to Cruden (1989), over the years the, introduction of new packaging concepts have accelerated. This study will be of value in a number of ways. The topic of research is highly under researched and least research has been done regarding the impact of packaging elements on consumer buying behavior of Pakistan. This study will not only help the marketers in bringing innovations and creativeness into the packaging of products but will also provide the policy makers in implementing effective decisions in bringing changes and creative strategies in packaging. This study will contribute immensely through Quantitative research. THEORITICAL FRAMEWORK Theoretical frame-work focuses on the relationship between the dependent and independent variables. The distinction between dependent and independent variables is as important in a comparative study as in a regression analysis. Dependent variable in case of a comparative study is the one which we aim to predict and independent variables here are the ones who are used to predict the dependent variable. INDEPENDENT VARIABLE Packaging color Background Image Packaging Material Font Style Design of wrapper Printed Information Innovation DEPENDANT VARIABLE Consumer Buying Behavior THEOREOTICAL FRAMEWORK Independent variable Packaging color Background image Packaging materialDependant variable Dependant variable Consumer Buying Behavior Font style Design of wrapper Printed Information Innovation Packaging color Color plays an important role in a potential customers decision making process, certain colors set different moods and can help to draw attention. One good example of successful use of color psychology is in the Apple iPod advertisements; they use simple tri tone color schemes of black, white and a bright background color. The bright background color is to give the advertisement a fun feel and the contrasting white on black is to focus attention. C:UsersFamilyDesktopimagesCACPIYHU.jpg Packaging Material Any material used especially to protect something- packing, wadding. Consumer can change its decision regarding Packaging material. High quality Packaging attract consumer then low quality Packaging. The first packages used the natural materials available at the time: Baskets of reeds, wineskins (Bota bags), wooden boxes, pottery vases, ceramic amphorae, wooden barrels, woven bags, etc. Processed materials were used to form packages as they were developed: for example, early glass and bronze vessels. The study of old packages is an important aspect of archaeology. Iron and tin plated steel were used to make cans in the early 19th century. Paperboard cartons and corrugated fiberboard boxes were first introduced in the late 19th century. Packaging advancements in the early 20th century included Bakelite closures on bottles, transparent cellophane over wraps and panels on cartons, increased processing efficiency and improved food safety. As additional materials such as aluminum and seve ral types of plastic were developed, they were incorporated into packages to improve performance and functionality. So packaging material have strong have with buying behavior. C:UsersFamilyDesktopghfgdhg.png Font Style The font style of Packaging grabs customer attraction. The up gradation of IT technology have support this feature. The successful companies have best practices of the font styles. They hire specialist in composing which create mind blowing and attractive font styles. The attractive package has innovative font style. So we can say that there is relation between font style and buying behavior Design of wrapper The overall design also plays a vital role in attracting the consumer. Mostly the children of 10-18 years are so sensitive to the design of wrapper. The companies try their best to create attractive design of packaging C:UsersFamilyDesktop69897540hg8.jpg Printed Information Container or wrapper of the product is serves a number of purposes like protection and description of the contents, theft deterrence, and product promotion. The labels on packages are important components of the overall marketing mix and can support advertising claims, establish brand identity, enhance name recognition, and optimize shelf space allocations. The consumer can change his decision on the basis of information printed on the packaging. Mostly in Merchandises and daily FMCG the consumer can perform evaluation on the basis of printed information. C:UsersFamilyDesktopf.jpg C:UsersFamilyDesktopyudj.png Innovation Innovative packaging may actually add value to the product if it meets a consumer need such as portion control, recyclability, tamper-proofing, child-proofing, easy-open, easy-store, easy-carry, and non breakability. Manufacturers today strive to have packaging that maintains the key equities of the brand, has stand out appeal on the retailers shelf, and is sustainable but with lower production costs. The customer can adopt product on the basis of its innovative packaging, which shows the relation between buying behavior and innovation of packaging C:UsersFamilyDesktopgreener-packaging.jpg C:UsersFamilyDesktopgh.png RESEARCH APPROACH AND METHODOLOGY RESEARCH METHODOLOGY TYPE OF RESEARCH The type of research conducted is descriptive research after taking into account the research problem, aim of paper and the requirements for information needed. Type of investigation is correlated because the variables already exist. RESEARCH DESIGN Quantitative research approach is implied in this study. For this purpose a self administered questionnaire was designed. Customer survey was conducted by sending questionnaires to randomly selected customers for collection of data for statistical analysis. The questionnaire covered the basic content to facilitate achieving goal of the study at its best. RESEARCH INSTRUMENT Questionnaires were used as an instrument for data collection and the data is collected in two ways: Personal survey in university and shopping malls and meet male and female respondents and by meeting to household women. By emailing the questionnaire to the respondents, they filled the questionnaire and then emailed back. The instrument is in the form of closed ended questionnaire. Answers were recorded in the Likert five point scales. Packaging Characteristics is measured as: Highly Important Important Neither Important nor Unimportant Unimportant Highly Unimportant DATA COLLECTION METHODS PRIMARY DATA The main tools used in this research for collecting primary data include questionnaires which were filled general public. SECONDARY DATA The main tools used for collecting secondary data for this research include published articles, journals and other sources available on the Internet. SAMPLE DESIGN SAMPLING UNIT For the purpose of data collection the site selected for this study includes general consumers from which the data has been gathered. The general public include both males and females; students and working people with different classes. The age distribution which is used for this research was in five ages slabs: 20 years or less 21 years to 25 years 26 years to 30 years 31 years to 40 years SAMPLING METHOD The sampling technique used in this study was convenience sampling method. SAMPLE SIZE The sample size taken in this research is n=200 i.e. total numbers of respondents was 200; both males and females with different classes. SAMPLING PROCEDURE The method of sampling was random sampling. ANALYSIS PROCEDURE After setting the sample size, site, the tool for data collection, various analyses were done using statistical data analysis package SPSS 14.0. BUDGET TIME SCHEDULE RESEARCH STAGES TIME COST Research proposal approval 1 week __ Secondary data approval 3 days __ Questionnaire development 1 week __ Questionnaire pretesting approval 2 weeks Rs.500 Questionnaire printing 1 day Rs. 700 Questionnaire filling 2 weeks __ Data processing and analysis 4 days __ Final report compilation 5 days Rs.700 Final report printing binding 3 days Rs. 1200 LIMITATIONS A few limitations narrowed the scope of this research: Sample size was large so it took me time to get the questionnaires filled. Theà respondentsà personalà biasà mayà beà anotherà factor, which is uncontrollable Many respondents did not actively participate in the research. Respondents did not read the questions carefully. Experimental method of research could not be used due to budgetary and time constraints. DATA ANALYSIS AND HYPOTHESIS TESTING Q1) Packaging influences me to buy a particular product or brand? PURPOSE: The purpose of this question is to find how many people filling out this questionnaire are influenced by packaging of a product or brand Response Format: It is a Grid type question No. of respondents to answer this question: 200 No. of responses generated: 200 QUESTION1 NO OF RESPONDENTS PERCENTAGE Does packaging influence you to buy a particular product or brand? STRONGLY DISAGREE 14 7.0 DISAGREE 26 13.0 NEUTRAL 19 9.5 AGREE 117 58.5 STRONGLY AGREE 24 12.0 TOTAL 200 100.0 CONCLUSIONS: 12% of the respondents strongly agree to this point 58.5% of the respondents agree to this point 9.5% of the respondents are neutral 13% of the respondents disagree. 7% of the respondents strongly disagree HYPOTHESIS TEST OF QUESTION 1 Ho: à â⠬ à ¢Ã¢â¬ °Ã ¥70% (70% or more respondents are influenced by packaging of a product or brand) H1: à â⠬ DATA: n = 200 x = 70.5 à à = x/n = 70.5/200 = 0.3525 Confidence interval=95% Level of significance à à ¡ = 5% or 0.05 Tabulated Results: Z tabulated = Zà à ¡ = Z 0.05 = -1.64 (-Z in Left tailed test) Test Statistics: Critical Region: CR = Where, à à ³p à à ³p à à ³p = à à ³p = 3.24 And, Putting the above values in the formula: CR = CR = Z calculated = = 0.54 Zcal = 0.54 Conclusion: As CR = 0.54> -1.64 That means Z calculated > Ztabulated, à Ã
âwe accept the claim that 70% or more o
Friday, October 25, 2019
Capone :: essays research papers
At January 25 1919, the League of Nation was founded. It was an international organization founded after WWI with its constitution being approved by the Paris Peace Conference. The League's goals included disarmament, preventing war through collective security, settling disputes between countries through negotiation and diplomacy *blah blah blah* and so on. This topic will fit perfectly in what we are studying right now, I am not going to talk about it because it is really very boring. (trust me, I read though it) Besides, I found something else far more interesting then this. At the same day (January 25th) 28 years after the League of Nation was founded, a famous gangster died. Ã Ã Ã Ã Ã Alphonse Capone, a famous American gangster during the 1920s and 1930s, had a very special life. When he was thirteen, he joined two gangs, the Brooklyn Rippers and the Forty Thieves Juniors and engaged in crimes. Capone quit high school at the age of fourteen when he fought with a teacher who as beaten up very badly. After staying with small-time gangs for sometime, Capone joined the big gang, the Five Points gang. It was at this time he began working as a bartender at the Harvard Inn. It was at the Harvard Inn, it was there where Capone would engage in a knife fight and was slashed on his face, giving him the nickname that he would bear for the rest of his life: Scarface. Capone later worked for one of the most powerful bosses in the gang called Johnny Torrio. Torrio immediately recognized Capone's talents and by 1922 Capone was Torrio's second in charge, responsible for much of the gambling, alcohol, and prostitution in the city of Chicago. Only a few years later after Torrio's death, Capone took over his place and all his jobs. He then became the boss of the gang. He made a whole lot of money though his illegal activities, some estimates that he was making more than 100 million US dollars a year at that time. Capone was a very smart person, he always did his business through front men and had no accounting records linking him. Although the government knew that he was the one at the back controlling, they did not have anything to prove any of his illegal activities including seventy-one gangland killings or even at least 2 murders he had committed. Till 1927, new laws were passed in 1927, it allowed the federal government to pursue Capone on tax evasion.
Thursday, October 24, 2019
John Kenneth Galbraith
He was a U. S economist, public official and diplomat, and a leading proponent of the 20th-century American liberalism. His books on economic topics were bestsellers from 1950ââ¬â¢s through 2000ââ¬â¢s, during which time Galbraith fulfilled the role of public intellectual. In macro-economical terms he was intitutionalist. He was Americaââ¬â¢s most famous economist for good reason. A witty commentator on Americaââ¬â¢s political follies and a versatile author of bestselling books that warn prophetically of the dangers of deregulated markets, corporate greed, and inattention to the costs of our military power including the ââ¬Å"THE NEW INDUSTRIAL STATEâ⬠. Galbraith always made economics relevant to the crises of the day. Galbraith was born on October 15, 1908 and was raised on a small Canadian farm. He began to teach at Harvard in his twenties. He was a long-time Harvard faculty member and as a professor of economics stayed with Harvard University for half a century since 1934. In 1938 he left to work in New Deal Washington. Following his years as a writer at fortune, where he did much to introduce the work of John Maynard Keynes to a wide audience. He returned to Harvard in 1949 and began writing the books that would make him famous. He was a prolific author and wrote four dozen books, including several novels and published over a thousand articles and essays on various subjects. Among his famous works were popular trilogy on economics. (American Capitalism 1952), (The Affluent Society 1958), and (The Industrialized State 1967). Galbraith was also active in Democratic Party politics, serving in the administrations of Franklin D. Roosevelt, Harry S. Truman, John F. Kennedy and Lyndon B. Johnson. He served as United States Ambassador to India under the Kennedy administration. His prodigious literary output and outspokenness made him arguably ââ¬Å"the best-known economist in the world during his lifetime. Galbraith was one of few recipients both of the ââ¬Å"MEDAL OF FREEDOMâ⬠and the ââ¬Å"PRESIDENTIAL FREEDOMâ⬠. Over the years, Galbraith developed a distinctive way of ââ¬Å"doing economics,â⬠and it made him a critic both of conservatives and of many liberal economists. Galbraith was often at the very epicenter of politics in his time. Ako gi focus ag Popular niya na books ag trilogy. Iya first books which is the American Capitalism, ag Industrialized State and The Affluent Society. And The culture of Contentmen which was published in 1992. So in his first book which is the American Capitalism: The Concept of Countervailing Power in 1952. So it is the concept of acting or to avail against with equal power. In this book Galbraith exposed the myth that competition between different firms in an industry prevented monopolistic exploitation. In the Affluent Society (1958). Galbraith exposed the idea of ââ¬Å"consumer sovereigntyâ⬠. He argued that large corporations invested large sums in the design, planning and manufacturing of a new product. To make sure that the product sold, they had to create a want for it. In other words, ââ¬Å"wants are created by those who satisfy themâ⬠. Galbraith also argued that the government should make large investments in education and transport infrastructure by using funds from general taxation. Galbraith worked as an adviser to President John F. Kennedy who originally planned to appoint him as a Secretary of the Treasury. After Kennedy was pressured he gave the job to another person. In 1961 Galbraith was appointed as U. S ambassador to India. He held the post until the assassination of Kennedy in 1963. In The New Industrial State (1967) Galbraith continued his attack on the capitalist system. He argued that in advanced industrial economies it is the managerial and other experts of the large corporations who really run the system, ââ¬Å"subordinating the activities of the state to their own goals of corporate growth and personal self-esteemâ⬠. Galbraith remained active in politics and worked as an adviser to politicians on the left of the political spectrum. He once said that ââ¬Å"The modern conservative is engaged in one of manââ¬â¢s oldest exercises in moral philosophy; that is, the search for a superior moral justification for selfishness. â⬠He was also critical of communist governments: ââ¬Å"under capitalism man exploits man. Under Communism, itââ¬â¢s just the opposite. â⬠The Culture of Contentment in 1992. ââ¬â galbraith pointed out that around 50% of Americans take little interest in politics. As they rarely vote, they are ignored by politicians. The two major political parties in the United States therefore concentrate on those who do vote the better of classes. This group tend to demand that taxes are kept low and that they are used on programmes that help the contented classes themselves. As a result, only a small percentage of government revenues are spent on helping the underclass or repairing Americaââ¬â¢s crumbling infrastructure.
Tuesday, October 22, 2019
How does Grace Nichols convey the life of the slave women in her poetry? Essay
One way Grace Nichols shows us how the slave women had to live is by saying what they had to do for their captors. In her poem ââ¬ËWe the womenââ¬â¢ Grace says ââ¬Ëwe the women who cutclearfetchdigsingââ¬â¢. The idea of not putting spaces between each work shows how hard they had to work without a break. Grace also says ââ¬Ëwe the women who toilââ¬â¢ which also shows how hard they had to work. The simile ââ¬Ëwhose deaths they sweep aside as easy as dead leavesââ¬â¢ shows how much they were hated and seen as pieces of rubbish. The use of the word ââ¬Ëweââ¬â¢ in the poem shows just how many women had been captured and a gives a sense of empathy with the slave women. The sun in this poem is shown as a bad figure even though it gives life. To the slaves it is bad because it makes the labour they have to do even harder than it should be. The slaves tried to cheer themselves up by singing. The verb ââ¬Ësingââ¬â¢ in the poem has a religious connotation which shows their belief in God. However, this belief is doubted by the suffering they have to endure day after day and also because their prayers go unsung, as Grace says. We see with the used adjective ââ¬Ëunadornedââ¬â¢ that the slaves were treated badly, misused and badly dressed because appearance did not matter to the captors only work. Grace Nichols uses repetition to convey the harshness of their lives as well. The words ââ¬Ëold dry-headed women leaning on her hoeââ¬â¢ are repeated in the poem ââ¬ËUp my spineââ¬â¢ to show how bad their condition was and how mistreated they were. It also shows the amount of heat exhaustion they get and the lack of rest they have. Their heads are burnt by the sun and the skin is dry. Grace also says in that poem that they have to work even if they are injured and hurt. This shows how much they disliked slaves but had to use them for work to make money. The phrase ââ¬ËWay back time when she had a fallââ¬â¢ is used to show that there is no medical help for the workers so they work till they die. Grace uses the senses to convey how awful the slavesââ¬â¢ lives were in this poem as well. Two examples of this are ââ¬ËI see the pit of her eyeââ¬â¢ and ââ¬ËI hear her rattle bone laughââ¬â¢. This also conveys the physical state that the slaves were in and how they looked. However their captors did nothing to help as it did not matter to them what they were like as long as they worked. The second example gives a feeling of hatred to the poem as she thinks that the slaves would want revenge on the overseers for what they did to them. After all no-one would want to work all day for nothing. The simile ââ¬Ëtwist up and shaky like a crippled insectââ¬â¢ which also conveys their lives. In the poem ââ¬ËWater potââ¬â¢ the workers are slaving away in a plantation centre. Grace says in it, ââ¬Ëthereââ¬â¢s a water pot growing from her headââ¬â¢. This is because the slave woman is carrying it on her head whenever they needed water which, in the heat, is often. It also shows how much work they had to do and for how long every day. Grace says in this poem as well that they are like cattle ââ¬Ëalways hurriedââ¬â¢. This conveys how badly they were treated and actually what the captors saw them as. The words ââ¬Ëtried to walk like a womanââ¬â¢ is used to show how injured they were because of work and the fact they could not walk properly. Grace implies that the slaves had to pull themselves erect to keep some self-esteem, to keep going and not give up, and to show the overseers they will survive whatever they throw at them. However a vast number of slaves died during the 18th century alone. ââ¬ËAlaââ¬â¢ is a poem about a woman killing her own child and then being punished for it. In the poem, the slave has given birth to a child which she does not wish to keep because of who the father is. In this instance the father is one of the overseers/captors who raped her. This poem also symbolizes the horror the slave women had to go through and the fact that the title is a religious word meaning ââ¬Ëgodââ¬â¢ their cry for help to their God. The woman who is being tortured is lying on a board with her arms and legs spread-eagled and staked to the ground. This is an implication of Jesus as he was crucified on a cross. The overseers see this woman as a ââ¬Ërebelââ¬â¢ and are making an example to the others by killing her publicly. She is the scapegoat. Grace uses repetition here to show to us what was in line for the other women if they did the same. She also says the slave has sent the new-born soul winging its way back to Africa. This implies that the baby is an angel as it has not been forced to work or put through any physical labour. Grace says the soul has gone to Africa because it is where most of the slaves originated from and it is then free. This woman is being eaten alive by red ants as a form of capital punishment for her actions. The personification in the line ââ¬Ëand the sun blind her with his furyââ¬â¢ adds to the cruelty. The sun is a male figure and so takes the side of the men. The other slaves then pray to God for the deceased woman to be accepted in the pocket of his womb. This is a link up with the baby who was also killed. They are asking for the both of them to be free. Another poem Grace uses to convey the lives of the slave women is ââ¬ËIn My Nameââ¬â¢. This poem goes on about the horror the slave women had to go through. In this instance the baby is not killed therefore it is the opposite of ââ¬ËAlaââ¬â¢. The slave is in labour, giving birth to her ââ¬Ëcurled beanââ¬â¢ as Grace describes it. The womanââ¬â¢s belly is an arc of black moon. This shows how unwanted the babies are and that the fathers are the overseers. The colour ââ¬Ëblackââ¬â¢ is evil and we get the impression of what birth is like the way she squats over the dry plantain leaves and commands the earth to receive you. The baby is being dropped here onto the ground because there are no medical facilities available. Grace says the baby is ââ¬Ëmy tainted, perfect childââ¬â¢. This is an oxymoron because she is saying two virtual opposites together. The hatred towards the overseers raping them is shown in the words, ââ¬Ëmy bastard fruitââ¬â¢ and ââ¬Ëmy strange mulattoââ¬â¢. The second example shows that the babyââ¬â¢s fatherââ¬â¢s parents are mixed race and the mother does not like this. It will always remind her of the slave drivers or her captors if she ever escapes from their grasp. Where as the first shows how appreciative the overseers are of the baby but not the mother. She wishes it wasnââ¬â¢t born so it did not have to become a slave. Grace uses the words ââ¬Ëmy sea grapeââ¬â¢ to show how far they have had to travel before arriving at their work place or deathbeds in many instances. At the end she says ââ¬Ënow my sweet one it is for you to swimââ¬â¢ showing that the baby should make its own decisions on its life and to begin its journey. Overall Grace Nichols poems show her hatred towards what happened to her ancestorââ¬â¢s long time ago and what is still happening today in some places. She believes ruling on it should be stricter and so there will be no slaves left.
The Serious Social Issue Of Domestic Violence Social Work Essay Essay Example
The Serious Social Issue Of Domestic Violence Social Work Essay Essay Example The Serious Social Issue Of Domestic Violence Social Work Essay Essay The Serious Social Issue Of Domestic Violence Social Work Essay Essay from Cardiff, Wales and from Australia, the Interagency Family Violence Intervention Program ( Healey, Frere, Ross A ; Humphrey, 2009 ) . One of the best-known incorporate response theoretical accounts is The Domestic Abuse Intervention Project, known normally as the Duluth Model. This theoretical account derives from the adult females s motion and has developed a powerful ethos based on a feminist apprehension of control and power in relationships between work forces and adult females, which informs all of its work. It coordinates male maltreaters plans and adult females s undertakings in the community and has besides developed awareness-raising, preparation and community development enterprises, all of which are supported by, and work in tandem with, the condemnable justness services ( Mulroney, 2003, p.3 ) . Equally good as the ACT Family Violence Intervention Program, another Australian illustration of a best pattern theoretical account is the Gold Coast Integrated Response. Some of the cardinal characteristics of these plans include: Coordinated responses within a manageable geographic part. Lead bureau to organize and supervise. Schemes including fax back undertakings to promote effectual referrals from Police to back up services for adult females and kids and enhanced communicating and coaction between bureaus. Servicess including group work with each client group: adult females, kids and immature people, and the opprobrious spouse. ( Mulroney, 2003, p7 ) . An of import facet of a coordinated community response to domestic force is about primary bar transforming community beliefs and norms about force against adult females ( Hart, 1995 ) and a common subject throughout the research is that there is a demand for a more long-run incorporate response to domestic force in Australia, which aims to forestall domestic force in the first topographic point with a position to cut downing bing degrees of force. Whilst the IWCADV does non hold any of its plans or services listed on the Australian Domestic and Family Violence Clearinghouse Good Practice database, many of the service s plans are modelled on these illustrations of best pattern. The IWCADV is besides presently trying to develop and implement a Co-ordinated Community Response to domestic force modelled on the Gold Coast Integrated Response. The IWCADV presently presents a preparation session to local constabulary officers during their first twelvemonth. The IWCADV is besides active in showing an instruction plan that operates in local high schools. This is an effectual plan for the bar of future force and is based on the belief the by exposing kids and immature people to non-violent options, supplying them with struggle declaration and choler direction accomplishments alongside a regard for others and tolerance of diverseness, violent behavior in grownups will be prevented ( Carrington and Phillips, 2006 ) .
Sunday, October 20, 2019
How to Write a Splendid Reflective Essay English 101 Basic Rules
How to Write a Splendid Reflective Essay English 101 Basic Rules A reflective essay is one of the papers a freshman should expect to be saddled with when studying a college English 101 course. To get the best score, you must first have an understanding of writing a basic English 101 essay. Before we get into the details, it is important for you to understand what a reflective essay in English 101 is all about. So here is a definition: a reflective essay is a piece of writing in which a student share his or her experiences either directly or indirectly with an intended audience. A reflective essay can also be used to shed light on some of the personal challenges you have come across. So how should a student go about writing an English 101 final exam essay? By sticking to the basics. Select a Catchy Topic The first step to writing about anything is coming up with your subject matter. To come up with English 101 essay topics for a subject such as international students and their migration experiences, you would need to dig deep to remember your own experiences as an exchange student or work with other peopleââ¬â¢s experiences. Once you have your topic figured out, you are ready to go. E.g. Weak topic: How I Moved to U.S. and Entered College Catchy topic: Unexpected Obstacles on My Way to the US College Nobody Mentioned Online Draft an Extended Outline Once your subject matter or topic has been chosen, the next step is to create an English 101 essay outline which takes into consideration the facts to be discussed. The best outline will definitely include how you intend to introduce your topic, the statistics to be included in your essayââ¬â¢s body and how you intend to conclude your essay. Use Captivating Introductions You will be writing a reflective essay on experiences; therefore, an introductory message that sets the tone on what led to that experience should be used. This gives the reader a sneak peek into what you intend to discuss while developing the body of English 101 essay assignment. When writing an essay on the international studentââ¬â¢s migration, you can choose to discuss how difficult the experience is to individuals visiting and staying in a country for the first time. The introduction should touch on how gaining your admission gave you a joy that turned a bit sour in the end. E.g. Weak intro: Everyone knows, that moving to another country is difficult. It was difficult for me too. I expected it would be easier, but it wasnââ¬â¢t. Captivating intro: When President Trump claimed that Muslims cannot really assimilate in the U.S. I felt it as a personal challenge. Personalize the Content in the Body A reflective essay is about an individualââ¬â¢s experience or peopleââ¬â¢s experiences, therefore, the body of the essay has to evoke some emotions. The best way to get your reader to react is sharing personal experiences or facts that highlight why something was troubling, interesting or fun for you. You can also get started by writing an English 101 sample essay to help you arrange your thoughts. Finish with a Coherent Conclusion Every educational essay must have a conclusion and if you go through English 101 essay samples, you will know this is true. Therefore, include a conclusive statement that highlights how this experience changed you or its effects on the people it affects. So there you have it. The basic rules you need to follow when writing a reflection paper. E.g. Weak conclusion: It was a great experience for me and I am glad to share it with others. Strong conclusion: Despite [limitations, obstacles], this experience has changed me [in this and this way]. Welcome to college. Ensure that you soak in the environment and the knowledge that comes your way for it has a part to play in your future success.
Saturday, October 19, 2019
Madeline Leininger Article Example | Topics and Well Written Essays - 750 words
Madeline Leininger - Article Example Transition from a graduate nurse to a professional nurse and to a member of a nursing unit is areas of learning different norms, behaviours, and values that a nurse has to undergo. Negative impact on the workplace environment, patient outcomes, and collaboration are the main outcomes of lack of diversity awareness, sensitivity, background knowledge, and individual appraisal and according to the article. The article concludes by calling for the promotion of multicultural workplace competence in accordance with legal and ethical principles to avoid being charged with negligence and malpractice. Measures for improving cultural competence provided in the article include cultural training orientation and in staff meeting at a health care centre, invitation of guest speakers to tackle cultural issues and competence, and payment of tuition fees for nurses to undertake transcultural nursing and competence classes. Essential elements for the provision of multicultural workplace competence are caring, on-going, multidimensional, proactive, ethics, trust, education, networking, confidence, and evaluation. The article begins by providing a background on the need for multicultural healthcare provision and the changes that have been witnessed in the provision of culturally competent health care in the last 30 years. The need for the provision of health care that respects different cultural backgrounds, values, and culture is emphasized in the article. The article calls for the use of transcultural nursing models by nurses in getting acquainted with societyââ¬â¢s cultural structure and its evaluation. The models advocated use by the article include Leiningerââ¬â¢s theory that forms basic practice but has been refined, changed, and modified by other modelists including Purnell, Campinha-Bacote, Ginger, and Davidhizar whose theoriesââ¬â¢ applicability are discussed in
Friday, October 18, 2019
Essay Example | Topics and Well Written Essays - 500 words - 82
Essay Example Gang and Mafia system prevail and flourish due to drug users as they act the source of all problems related drug trafficking. It is easy to locate the availability of drugs in a school, community and society. The frequent usage has prevailed not only due to swift drug marketing, but also through media which pictured the drug users tough and courageous. This negative impact and message was worldwide and because of which curiosity and attraction of drug usage grew especially among youngsters. Many high school and college students have been involved in its marketing as it makes the earning effortless and swift for them which, consequently promotes gang culture in schools and prostitution among young girls. Bullying in educational institutes has become a common phenomenon lately, which should be eliminated. I personally feel the unpleasant affects of bullying are disastrous and continual of it will produce uncountable psychological problems in everyman of our nation. The victims of bullying suffer to great extent. Bullying exists in many form which are verbal, physical, and psychological and recently a new popular mode; known as cyber bullying. The reasons of which vary, but stereotype behavior and bias, remain the source of it. The increase in violence and peer pressure impacts adversely on a pupilââ¬â¢s life. They feel alone, ensnared, distracted, troubled and perilous. Thus, lack of confidence heightens and their capabilities shrink, which results in low scores. Kids bully due to numerous reasons, violence or negligence at home, frustration due to any deficiency, lack of role model and undue sway, racial biases and conduct turmoil. Bullying affects both the parties negatively it not only harms the victim but, also the abuser as they both are under the process of maturation. Bullying has a long lasting effect on a personââ¬â¢s life. The terrifying and humiliated moments of bullying; haunts a person until the end of his life.
Analysis of the Cask of Amontillado by Edgar Allan Poe Essay
Analysis of the Cask of Amontillado by Edgar Allan Poe - Essay Example The story is depicted in first person narration. The writer makes use of simple diction and weaves the web of words in a manner that keeps the readers enthralled and forces them to read till the end in order to determine the whole story in other words the story catches and holds of the readersââ¬â¢ interest. The plot of the story gradually develops. The story reaches at its climax when it is stated, ââ¬ËIn niche, and finding an instant he had reached the extremity of the niche, and finding his progress arrested by the rock, stood stupidly bewildered. A moment more and I had fettered him to the granite. In its surface were two iron staples, distant from each other about two feet, horizontally.ââ¬â¢ This climax is also the point where Montresorââ¬â¢s intentions and manner in which he will kill Fortunato is revealed to the readers. The author also makes use of irony and foreshadowing which is a technique that further heightens the anticipation of readers to know the upcoming action taking place in the story. As mentioned, ââ¬Ëthe foot crushes a serpent rampant whose fangs are imbedded in the heel.ââ¬â¢ This phrase foreshadows the approaching Montresorââ¬â¢s betrayal of Fortunatoââ¬â¢s trust. Moreover it is ironic when Montresor says, ââ¬ËAnd I to your long lifeââ¬â¢ because even when he says so he was plotting Fortunatoââ¬â¢s murder.... I continued, as was my wont to smile in his face, and he did not perceive that my smileà nowà was at the thought of his immolationââ¬â¢. Symbolism is another stylistic technique that is used by the author. The whole prose is a metaphorical representation of degeneration and desolation of man. The brutal treatment of Montresor is symbolic of the animalistic side of human beings and reiterates the fact that man has turned in to a monster disguised in the body of a human being. He is a self indulgent and selfish creature as his only priority in life is himself as it is also apparent from the beginning lines of the story where it is stated, ââ¬ËTHE THOUSAND INJURIES ofà Fortunatoà I had borne as I best could, but when he ventured upon insult I vowed revenge. You, who so well know the nature of my soulâ⬠¦Ã¢â¬â¢ This further illustrates the fact that Montresor keeps grudges in his heart and the intensity of his hatred knows no bounds of rationality and sensibility. Chai ns are also symbolic of the shackles of insincerity and selfishness that hold human beings in a death grip hence resulting in a lack of sense of responsibility and sensitivity to others. This degeneration is also demonstrated by the heap of bones that were their in the catacombs. As also stated in the text, ââ¬ËFrom the fourth side the bones had been thrown down, and lay promiscuously upon the earth, forming at one point a mound of some size. Within the wall thus exposed by the displacing of the bonesâ⬠¦Ã¢â¬â¢ Moreover the clothing of Fortunato is also symbolic of his being a fool since he is attired as a clown or a costume of a fool as mentioned in the story, ââ¬Ë The man wore
Critical analysis worksheet Essay Example | Topics and Well Written Essays - 1000 words
Critical analysis worksheet - Essay Example Low nutrition expensive food is in the market not because of farmersââ¬â¢ equipment prices have soared, the consolidation is the real evil behind it. When someone walks into a shop, they see a huge number of brands selling different food products. This might seem like a good thing as more players enter in a market, competition increases and hence the quality and price remain under control. However the reality is far from it, those thousands of brands represent only a handful of companies, their parent companies, their real owners. There is one major distributor of organic food in the country and United National Food Inc. (UNFI) and Whole Foods are its major customers (Breaking up the Foodopoly, 2013). Companies use food science to make people addicted to the processed food ââ¬â fat, sugar and salt are put in perfect combination so that the brain reaches nirvana, and releases dopamine; the brain sets up a neuro-circuit of eating food as a reward. Consolidated companies and food quality boards control everything, even the nutrition requirements, politicians are involved in it too, but there is still hope as things are improving. While such news would not get spotlight on mainstream media channels but with the boom of social media people can talk and create awareness. Along with voting with fork, people also need to vote for better politicians that are interested in peopleââ¬â¢s health rather than corporate profits. 2. What questions would you ask the author (at least 2 questions) The two questions I would ask the author would be; 1) How can average American (or anyone in the world) create active awareness regarding foodopoly? What do you suggest people should do other than updating statuses on social media websites and liking news articles such as yours? 2) What can be done to develop a board or a committee that can keep an eye on the standard of food and food prices? The companies involved in this business are very strong and they can hire lawyers that can win them any case, so how do we fight on this platform that we need an independent board (independent of politics and corporate influence) that would make decisions about food pricing and quality solely on scientific and economic reasoning? 3. Do you agree with the main premise of the reading? Why or why not? What evidence or personal experience would you offer to? I completely agree with the premise of the article, there is consolidation; there is food-monopoly (foodopoly). One doesnââ¬â¢t need to be an expert to realize what is going on in the food market. A little search on the internet reveals the massive scale on which consolidation is being done in the food market. Corporates controlling food industry is devastating, people canââ¬â¢t avoid food, and itââ¬â¢s not a luxury. People get hungry and they need to eat. So controlling (or consolidating) the market means one controls peopleââ¬â¢s hunger and their wants and needs. Corporates can put up a television comme rcial showing a doctor telling the public how important it is to have an egg in the breakfast and some cereals and wash it down with milk. Everyone knows itââ¬â¢s just a commercial to sell milk, cereals and eggs, but the subconscious takes it all in, the brand name too. So when it comes to
Thursday, October 17, 2019
Deer Hunting Protest Essay Example | Topics and Well Written Essays - 2500 words
Deer Hunting Protest - Essay Example A pilot program is planed for the deer hunting season in New York to develop the constitution of bucks inside 4 Wildlife Management Units (WMU's) which is situated mainly in Ulster and Sullivan Counties. The new set of laws require that bucks which are handed over to Wildlife Management Units 3C, 3H, 3J and 3K consist of 1 antler along with three point each one is a inch long. This limitation is can also be used in archery, regular and muzzle-loading seasons (Carson 7). For approximately 100 years, a lawful buck had been a deer having one antler which is three inches long. Other states began trails on with plans to alter the age limit of the hunted bucks, and these programs usually generate bucks that live longer and grow bigger antlers. If a hunter does hunt a deer, the law states that he has to report the kill by means of the tax free DECALS game reporting method before forty eight hours. The finding of chronic wasting disease (CWD) in the wild white-tailed deer flock a few years ago in Oneida County encouraged the DEC to accept set of laws to assist in minimizing the spread of the illness. The rules created a CWD restraint area in parts of Oneida as well as Madison Counties. Each and every one wild white-tailed deer which is killed by a hunter in a containment region in various open hunting seasons should be given in for investigation at the check station of the DEC by five o'clock in the evening on the day after it was hunted. Deer might not be skinned or slaughtered. No parts of the body of the hunted deer, apart from those removed as part of standard dressing, of the field might be removed prior to examination.It's the first time hunters have been allowed in the area, it's stirring up plenty of controversy. Some two million Marylanders use water from the Loch Raven Reservoir. The land around the water is a popular place for deer's. (http://insidecharmcity.com/2008/08/29/anti-deer-hunting-activists-propose-contraceptive-darts-at-loch-raven). Deer Hunting Season Dates for 2008 Regular Season Bow hunting Special Firearms Season Northern Zone (yellow shaded) Oct. 18 - Dec. 7 Sept. 27 - Oct. 17 Southern Zone (light blue shaded) Nov. 15 - Dec. 7 Oct. 18 - Nov. 14 Dec. 8 - Dec. 16 Westchester County (mustard shaded) Oct. 18 - Dec. 31 (bow hunting only) same as Regular Season Suffolk County (dark blue shaded) Oct. 1 - Dec. 31 (bow hunting only) Jan. 5 - Jan. 30, 2009 (Weekdays only Special permit required) ( http://www.dec.ny.gov/outdoor/28605.html) They have been fighting against the cull for eight years they consider it to be a barbaric slaughter of harmless deer. A group animal rights group Save Our Wildlife has been the most active protester against deer hunting. They consider their protest to be the voice of the deer. As to them it is disgusting, the idea of these lovely deer being hunted. Legal Aspect In New York City, another law which is very different from the rest of the country is that bills equalize the
Role of Parents Diminishes from Generation to Generation Essay
Role of Parents Diminishes from Generation to Generation - Essay Example Children no more need their parents for guidance and supervision. All they need to do is click on Google to know whether a decision is right or wrong, to know the consequences of bad career choice, and to know if they need to correct their diet. Parentsââ¬â¢ role has diminished. No doubt, this is a tragedy. Nothing can substitute the ultimate love and care that parents can give to their child. Internet does not pray for us. Media does not feed us. Movies do not pick us up when we fall down. But getting ahead of this emotional debate, letââ¬â¢s ponder upon why parentsââ¬â¢ role has diminished, and what the aftermath is. Helena Norberg-Hodge (632) writes that today, teenagers are ashamed of their traditional ways of living, and to be precise, they are ashamed of their parents. They do not admire their parents anymore; instead, they appreciate all those chic-clothed classy actors and actresses they see on television. Their parents have become old-fashioned for them. They do not like their parents asking them to choose a way of life that involves working in the fields and getting their hands dirty for little or no money, and certainly no glamourâ⬠(Norberg-Hodge 632, para.3). ... Apparently, we are connecting to the world through online social networks, like Facebook and Orkut, but what happens in real? We are disconnecting from real life. This disconnection diminishes the role of significant others in childrenââ¬â¢s lives, especially that of the parents. This has given rise to the big generation gap, accompanied with scary communication barriers. ââ¬Å"We tried to make our conversation seem like more than an interviewâ⬠, writes Rodriguez (201), telling about his experience when he talked to his mother on Christmas vacation. Why, today, parents and children need to put in effort to bring some life to their conversation? Why does it not come up naturally, with care and concern? This is because children are emotionally distant from their parents. Parents, themselves, are too busy nowadays, and they provide their children with expensive electronic gadgets, multichannel cables, LCD televisions, and computers, which children spend most of their time with. They have ready-made food available to them at McDonalds, Pizza Hut, and KFC. They do not need their motherââ¬â¢s good old recipe driven healthy food anymore. They absorb knowledge from what they see on media channels. They learn everything before parents even get the chance to tell them. Mothers wait for the right menstrual age of their daughters to tell them about it, and daughters already know it. Fathers wait for their boys to get big enough to be told about safe sex, and the boys already know it. It is all around them- the information, the knowledge, the statistics, the facts and figures, the good consequences and the bad ones. Then, why would they need their parents anymore? Todayââ¬â¢s age has made them
Wednesday, October 16, 2019
Critical analysis worksheet Essay Example | Topics and Well Written Essays - 1000 words
Critical analysis worksheet - Essay Example Low nutrition expensive food is in the market not because of farmersââ¬â¢ equipment prices have soared, the consolidation is the real evil behind it. When someone walks into a shop, they see a huge number of brands selling different food products. This might seem like a good thing as more players enter in a market, competition increases and hence the quality and price remain under control. However the reality is far from it, those thousands of brands represent only a handful of companies, their parent companies, their real owners. There is one major distributor of organic food in the country and United National Food Inc. (UNFI) and Whole Foods are its major customers (Breaking up the Foodopoly, 2013). Companies use food science to make people addicted to the processed food ââ¬â fat, sugar and salt are put in perfect combination so that the brain reaches nirvana, and releases dopamine; the brain sets up a neuro-circuit of eating food as a reward. Consolidated companies and food quality boards control everything, even the nutrition requirements, politicians are involved in it too, but there is still hope as things are improving. While such news would not get spotlight on mainstream media channels but with the boom of social media people can talk and create awareness. Along with voting with fork, people also need to vote for better politicians that are interested in peopleââ¬â¢s health rather than corporate profits. 2. What questions would you ask the author (at least 2 questions) The two questions I would ask the author would be; 1) How can average American (or anyone in the world) create active awareness regarding foodopoly? What do you suggest people should do other than updating statuses on social media websites and liking news articles such as yours? 2) What can be done to develop a board or a committee that can keep an eye on the standard of food and food prices? The companies involved in this business are very strong and they can hire lawyers that can win them any case, so how do we fight on this platform that we need an independent board (independent of politics and corporate influence) that would make decisions about food pricing and quality solely on scientific and economic reasoning? 3. Do you agree with the main premise of the reading? Why or why not? What evidence or personal experience would you offer to? I completely agree with the premise of the article, there is consolidation; there is food-monopoly (foodopoly). One doesnââ¬â¢t need to be an expert to realize what is going on in the food market. A little search on the internet reveals the massive scale on which consolidation is being done in the food market. Corporates controlling food industry is devastating, people canââ¬â¢t avoid food, and itââ¬â¢s not a luxury. People get hungry and they need to eat. So controlling (or consolidating) the market means one controls peopleââ¬â¢s hunger and their wants and needs. Corporates can put up a television comme rcial showing a doctor telling the public how important it is to have an egg in the breakfast and some cereals and wash it down with milk. Everyone knows itââ¬â¢s just a commercial to sell milk, cereals and eggs, but the subconscious takes it all in, the brand name too. So when it comes to
Tuesday, October 15, 2019
Role of Parents Diminishes from Generation to Generation Essay
Role of Parents Diminishes from Generation to Generation - Essay Example Children no more need their parents for guidance and supervision. All they need to do is click on Google to know whether a decision is right or wrong, to know the consequences of bad career choice, and to know if they need to correct their diet. Parentsââ¬â¢ role has diminished. No doubt, this is a tragedy. Nothing can substitute the ultimate love and care that parents can give to their child. Internet does not pray for us. Media does not feed us. Movies do not pick us up when we fall down. But getting ahead of this emotional debate, letââ¬â¢s ponder upon why parentsââ¬â¢ role has diminished, and what the aftermath is. Helena Norberg-Hodge (632) writes that today, teenagers are ashamed of their traditional ways of living, and to be precise, they are ashamed of their parents. They do not admire their parents anymore; instead, they appreciate all those chic-clothed classy actors and actresses they see on television. Their parents have become old-fashioned for them. They do not like their parents asking them to choose a way of life that involves working in the fields and getting their hands dirty for little or no money, and certainly no glamourâ⬠(Norberg-Hodge 632, para.3). ... Apparently, we are connecting to the world through online social networks, like Facebook and Orkut, but what happens in real? We are disconnecting from real life. This disconnection diminishes the role of significant others in childrenââ¬â¢s lives, especially that of the parents. This has given rise to the big generation gap, accompanied with scary communication barriers. ââ¬Å"We tried to make our conversation seem like more than an interviewâ⬠, writes Rodriguez (201), telling about his experience when he talked to his mother on Christmas vacation. Why, today, parents and children need to put in effort to bring some life to their conversation? Why does it not come up naturally, with care and concern? This is because children are emotionally distant from their parents. Parents, themselves, are too busy nowadays, and they provide their children with expensive electronic gadgets, multichannel cables, LCD televisions, and computers, which children spend most of their time with. They have ready-made food available to them at McDonalds, Pizza Hut, and KFC. They do not need their motherââ¬â¢s good old recipe driven healthy food anymore. They absorb knowledge from what they see on media channels. They learn everything before parents even get the chance to tell them. Mothers wait for the right menstrual age of their daughters to tell them about it, and daughters already know it. Fathers wait for their boys to get big enough to be told about safe sex, and the boys already know it. It is all around them- the information, the knowledge, the statistics, the facts and figures, the good consequences and the bad ones. Then, why would they need their parents anymore? Todayââ¬â¢s age has made them
Laundry detergent Essay Example for Free
Laundry detergent Essay A ballad A ballad is a rhyming narrative poem written in a form that can be sung to music. Ballads most often use the rhyme scheme abcb. This means that in a group of four lines, the second line rhymes with the fourth one. The first and third line do not rhyme. Heres part of a ballad by William Blake (1757-1827). I have written the letters a, b, and c to mark the end rhymes. The Maiden caught me in the Wild,(a) Where I was dancing merrily;(b) She put me into her Cabinet,(c) And Lockd me up with a golden key. (b) Poem types write a ballad! Topic ideas: A time you fell in love at first sight or thought you did. A car accident. A time you received bad news. Dont tell the reader how you felt about the news. Instead, show the details of the place and situation where you heard the news, doing this in a way that expresses your feelings. Think of how, in movies, the camera zooms in on objects to create a mood. See if you can do the same thing in the poem. A Definition Of Poetry What is poetry? The question What is poetry used to be easier to answer. If it rhymed and had a regular meter (a type of rhythm), it probably was a poem. As they say, If it walks like a duck, quacks like a duck, looks like a duck, it must be a duck. â⬠These days, not all poems rhyme or fit into standard forms. And if you look for a response to the question, What is poetry? youll find lots of musings about how extremely important and meaningful poetry is, how its the true essence of our world, the oxygen that keeps us alive, etc. Some of this is interesting, but most of it isnt very helpful if what youre looking for is an actual explanation. One reason why its so hard to get a straight answer on the subject is that people disagree about what should and shouldnt be considered poetry. Here are some general differences between poetry and prose (prose is writing thats not poetry), that you can use as a practical definition of poetry. Definition of poetry line structure: The easiest way to recognize poetry is that it usually looks like poetry (remember what they say about ducks). While prose is organized with sentences and paragraphs, poetry is normally organized into lines. Heres part of a poem by Robert Herrick (1591ââ¬â1674). See how it looks like poetry? Gather ye rosebuds while ye may, Old Time is still a-flying: And this same flower that smiles to-day To-morrow will be dying. The glorious lamp of heaven, the sun, The higher he s a-getting, The sooner will his race be run, And nearer he s to setting. Now heres the same part of the poem, organized in a paragraph as if it were prose. Gather ye rosebuds while ye may, Old Time is still a-flying: and this same flower that smiles to-day to-morrow will be dying. The glorious lamp of heaven, the sun, the higher he s a-getting, the sooner will his race be run, and nearer he s to setting. If you print a page in prose, the ends of the lines depend on where the margin is. With a bigger font size or a bigger margin, the lines are shorter. But in poetry, the poet decides where the lines end. This choice is an essential part of how we hear and see a poem. It affects how fast or slowly we read, and where we pause when were reading. It causes certain words to stand out more or less. It affects the way the poem looks to us on the page; for example, is there a lot of white space, giving us a feeling of lightness and air, or are the words packed solidly together? Definition of poetry importance of physical aspects of language: Poetry, more than prose, communicates through the way the words sound and way the poem looks on the page. Think of how music can make us feel things angry, irritable, peaceful, sad, triumphant. Poems work in the same way, but instead of sound and rhythm created by instruments, they use the sound and rhythm of words. In songs with good lyrics, the melody combines with the words to create an intense feeling. Similarly, in poetry, thesound of the words works together with their meaning for more emotional impact. The look of the poem on the page adds still another dimension. Some poems have smooth shapes, some have delicate shapes, some have heavy, dense shapes. The breaks in the lines lead our eyes to certain areas. There are even poems with shapes that intentionally imitate what the poem is about, for example, a poem about a waterfall could have lines that trickle down the page. Definition of Poetry concentrated language: The words in poems are doing several jobs at the same time. They do one thing with their meaning, and another thing with their sound. Even their meaning may be working on more than one level. An important characteristic of poetry is compression, or concentrated language. I dont mean concentrated in the sense of paying close attention. I mean it in the sense of concentrated laundry detergent, or concentrated orange juice. A half-cup of concentrated laundry detergent does the same work as a cup of regular detergent; a poem typically gets across as much meaning as a larger amount of prose. Concentrated orange juice has the water taken out; a good poem has similarly been intensified by removing the non-essential words. This is one reason why poems are often short. Definition of poetry emotional or irrational connection: Prose normally talks to the logical part of the readers mind. It explains and describes things; it makes sense. Poetry does all this too, but it also tends to work at an emotional or irrational level at the same time. Often, some part of a poem seems to speak directly to the readers emotions. It gives readers a peaceful feeling or an eerie feeling, goosebumps, or it makes them want to cry, even though they may not be sure why they are reacting this way. One way that poems do this is through the use of sound. Poems also tend to suggest things beyond what they actually say; often what causes the strongest emotions is not what the poem describes, but what it make the reader imagine. Some parts of poems come like dreams from deep places in the mind that even the poet may not understand, and they touch something similarly deep in the reader. A few quotes on the definition of poetry Percy Bysshe Shelley: Poetry lifts the veil from the hidden beauty of the world, and makes familiar objects be as if they were not familiar. Here, Shelley points out an important aspect of poetry, which is to find fresh ways of looking at things we think we know well. Sir Philip Sidney: Poetry is a speaking picture This idea emphasizes the physical aspect of a poem, that its a piece of artwork made out of words. Adrienne Rich: Poetry is above all a concentration of the power of language, which is the power of our ultimate relationship to everything in the universe. She means concentrated in the sense of concentrated laundry detergent. Language, she says, is our way of relating to the universe. So by strengthening language, poetry strengthens our relationship with the universe. Jean Cocteau: Poetry is indispensible if I only knew what for.
Monday, October 14, 2019
The Ice Cream Analysis Dippin Dots
The Ice Cream Analysis Dippin Dots Despite having operation in the global market, the company was not much affected politically. There exists federal regulations on the frozen desserts, which include a minimum of 10% of butterfat, and the ice cream must weigh a minimum of 4.5 pounds to the gallon. This is to ensure manufacturers do not produce sub standard qualities of ice cream ECONOMIC FACTORS Their core U.S.A market is a strong economy with a very high GDP, which has not been, affected much over the years of varying economic conditions. The growth of the Asian market in terms of wealth is also a factor, which may have led to growth in demand. SOCIOCULTURAL FACTORS The most important element is the demography of the market for ice cream. The ice cream was initially targeting the kids and teenagers (aged 8-18 years) even though the company foresees a growing demand in future from older people. The trend to consume more healthy treats made firms develop ice cream with less fat but similar taste and texture. TECHNOLOGICAL FACTORS The company has its foundation from the technology of micro encapsulation. Flash freezing the ice cream using liquid nitrogen at -325 degrees and collecting the bead/dot to produce a special flavour, texture and shape was a remarkable idea by the microbiologist. This idea was to avoid crystals of air and ice in the dessert. It was named theicecream of the future due to its uniqueness whose formula was continuously perfected by Jones. Over time technology also led to the development of various ways of making different types of frozen desserts like Novelties, Frozen custard, Sherbets, Frozen yoghurt and others. LEGAL FACTORS Patenting the idea of flash freezing was a factor that made the company keep away strong competition through copying. Franchising and making contracts was also necessary as it maintained a legal relationship of distribution and royalty payment. 2) PORTERS FIVE FORCES MODEL POTENTIAL ENTRANTS The Ice cream market had been segmented and dominated by 2 major companies Nestle and Unilever. This was a challenge to keep away the Giants from eating into the flash frozen ice cream segment. Some of the competitors with similar business were Breyers, Dreyers/ Edy Grand, Blue bell and others. Dippins with its experience and knowledge kept away the competitors through differentiating their ice cream and creating a vast network of distribution through franchising. SUBSTITUTES Other types of frozen foods like the novelties and the ice cream/sherbet brands are a substitute for the flash frozen ice cream due to the similar satisfaction they give to the customer. Because of the segmented market, the product could be differentiated which led to the survival and growth of dippins. BUYERS The buyer power of this industry is high due to the large number of ice cream producers and varieties. There are many substitutes for this product as mentioned hence the customer is likely to move if not satisfied with quality and taste. SUPPLIERS The power of suppliers is high since most have quality products with loyal customers and new entrants pose a threat due to the way they copy the idea. Many new producers were former employees or franchise distributors of dippins who knew the strategy of operations. COMPETITIVE RIVALY Due to globalisation, dippins face stiff competition from U.S companies like Breyers and other European companies. This makes it necessary to differentiate the product since other companies can copy the ideas. The cost of operation also plays a role since it requires huge capital investments in technology. ANALYSIS OF INTERNAL ENVIRONMENT VALUE CHAIN The firms operations are global and hence its primary factors affecting the internal environment are operations management, logistics, sales and marketing. The firm operates from U.S.A with over 448 franchises in 2006. These franchises distribute the product while paying royalties and some fees to dippins. The firm experiences logistical problems since transporting the product at sub zero temperatures require special equipment, containers and freezers. Mc Donalds rolled out a marketing campaign with dippins in 2002 spending $1.2 million in San Francisco to boost sales of both companies. The firm got recognition and value by appearing on top ranks in magazines like Entrepreneur. This also gave them a chance to be present in celebrity shows. The secondary factors, which affected the internal environment, include the procurement policies, technology and infrastructure. Jones initially hired his friends to manage the company with family members and later got professional staff. They faced a huge problem of financing and getting a suitable location making them move to locations. The technology they were using was being copied by rivals hence Jones continuously refined and perfected it. The firm later had a good infrastructure with sitting capacity and transport network was well developed. Value system of Dippins was efficient enough to reach the market and retail outlets but lacked the ability to enable the ice cream reach homes. They later introduced brands which could be consumed at home. VRIO ANALYISIS. The firms products have had a loyal customer base for a long time due to the quality. The value is due to the quality and the taste the frozen ice cream gives to its customers. The distribution also has had an impact in the value of firm since having a higher number of franchises gives them a greater market share. Despite having a high relative price they have had increased sales over the years. Celebrity appeal has also increased their value. The idea in a whole of having ice cream without crystals of air and ice is the biggest asset of the firm. The Dippin dots ice cream is a rare product to find because of the originality and the quality it gives. There are firms who produce similar products but cannot match the quality of dippins due to the unique technology they use. The firm has a many franchises (448) which gives them a competitive advantage. The rarity is due to the experience and knowledge they have. The firms operations and the product strategy are imitable in a way since the operations are global but the quality cannot be matched to that of dippins. Some former franchisers came up with similar products as dippin The organisation has adequate capacity and resources which can allow the firm to achieve more competitive advantage and get the most benefits through product diversification, increasing franchises, increasing the support to retail outlets. BALANCED SCORECARD. The strategies the company used to achieve the goals have been wise as their growth was rapid enabling them to scoop many awards and get highlighted in magazines for their good performance. The strategies they used were customer satisfaction in terms of quality and taste. Continuous improvement in the operations of making the ice cream. Their financial objectives can be getting the highest return on capital and maximum profits. They provided value for the price customer paid for the ice cream. Their price was high but relatively competitive. Their customers were differentiated in terms of the physical nature of the ice cream. Their internal objectives were quality of service and maintaining the quality during distribution and effective management of logistics. Their growth was substantial in terms of sales and number of franchises. They were given recognition through getting awards because of the fast growth and quality standards of ice cream and packaging by the international dairy association. They are innovative since they have launched a product, which can be now consumed at home.
Sunday, October 13, 2019
Yeti, Myth or Not myth :: essays research papers
YETIS, MONSTER OR MYTH? ââ¬Å"Yetis are as pure and white as snow... à à à à à Yetis have a soft side that they donââ¬â¢t show... à à à à à Yeti this Yeti that, Yetis rule and u know thatâ⬠- Capt. Terpin Timins à à à à à Introduction:à à à à à à à à à à Yetis are creatures supposedly created from myth and fiction. They are large tempestuous creatures. Yetis can be classified in the same family as the Sasquatch and Big Foot. Many people believe that Yetis aren't real and are illusions of men who have claimed to have seen them. After researching them I want to say that Yetis are warm and cuddly but do not try to hug a Yeti. à à à à à à à à à à I have chosen to write about Yetis because they are interesting and they seem to be magical. There is so little belief in magic and wonderment these days that the Yeti is one of the only characters that people believe in. I have spoken to many people about their opinions on Yetis and the Yeti way of life. Atleast half of the people who I have talked to deny the truth behind these indiginous nomad species. What is a Yeti? à à à à à Contrary to popular belief Yetis are not carnivorous, they do not attack people unless provoked as many animals do to protect their territory, their food and their families. The highest population of Yetis is in the arctic or in cold climates. The Yeti civilization keeps itself hidden and camouflaged with layers of white fur and cave like homes. Like humans they nurture and raise their offspring until they are able to find their own prey and take care of itself. Yetis are omnivores and eat many different plants as well as meat, the impression that Yetis eat people has been derived from the fact that in the arctic there aren't many plants that cater to the Yeti food chain. Yetis have evolved from human like hominids. Yetis are human like in the characteristics that we share like the opposable thumb, a large brain, and the ability to stand erect. Is there proof of Yeti life? à à à à à Yes, although it is not common knowledge there is proof of the Yeti, Yeti fossils have been recovered from many regions that were covered in ice at some point in time millions of years ago. Although the fossils were not complete and the Yeti body structures were obviously missing pieces there is no denying the Yeti presence. à à à à à In developed parts of the northern or southern arctic regions many locals claim to have had Yeti encounters.
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